My LinkedIn profile gets almost zero views. I updated my headline and photo but nothing changed. What am I doing wrong?
A photo and headline update is a start, but LinkedIn visibility requires active engagement. Here is what actually drives profile views. Your headline should not just be your job title. Instead of "Marketing Manager at XYZ Company" write "Marketing Manager | Growing B2B SaaS brands through content strategy and paid acquisition | 8 years driving measurable growth." This is keyword-rich and tells recruiters exactly what you do. Your About section should be 3-4 paragraphs written in first person, telling your professional story with specific accomplishments. Turn on "Open to Work" in your settings (you can make it visible only to recruiters). The biggest factor most people miss is activity. Post or comment at least 3 times per week. Share an industry insight, comment thoughtfully on other people posts (not just "Great post!"), or share a lesson from your work experience. LinkedIn algorithm rewards consistent engagement and pushes your profile higher in search results. Connect with 5-10 new people weekly in your industry. When you send connection requests, always include a personalized note. Within 30 days of consistent activity, most people see their profile views increase 5 to 10x.
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